Learn how a popular online retailer added consumer digital behavior data to traditional survey. The result was a set of newly discovered insights that immediately informed marketing, operational and merchandising strategies. By leveraging its single-source digital behavior research panel with survey overlay capability, Luth Research enables brands and businesses to bring together this integrated intelligence. This current whitepaper will reveal best practices and pitfalls in combining behavioral data and survey data.
White Papers
Find out how monitoring your customers’ entire online journey, not just the last click, can change your ad effectiveness measurement. This whitepaper reviews the three compelling metrics that you should be using in order to measure true ad effectiveness.
A clear ROI is what marketers and publishers are seeking for their own brands or their clients’ brands. In this whitepaper learn how tracking consumers’ online behaviors, in addition to traditional survey metrics, provides enhanced clarity to the marketing outcome. A ZQ Digital Tribe™ case study is shared where respondents were recruited and tracked while they interacted with a new website. Significant lifts in ROI was shown when behavioral tracking was included into the mix of measures.
The role of mobile research in market research is still quite undefined. Luth Research Chief Knowledge Officer Lisa Luth discusses potential ways to use the technique. From speech at CASRO's Panel Conference in February 2009. See page 3 of the report.
A whitepaper about online panel quality, presented at the 2008 CASRO Panel Conference
