SurveySavvy™

Introduced in 1999, SurveySavvy™—one of the largest global online communities, gives you access to some of the highest quality respondents in the industry. Our self-perpetuating model—built on Luth’s proprietary patented system of referrals and rewards—has created a community of over 3.5 million members who are uniquely connected through association.

Based on referrals from individuals and a strategic network of affiliates, this viral strategy provides a diverse community, which allows you to reach even the most difficult to find target audiences. Members receive rewards not only for their participation, but also for the participation of the people they refer, so our online panel members tend to be very responsive and highly involved.

Only Luth utilizes a continuous, multi-dimensional process of declarative and passive validation measures to ensure accurate information about your target profile and the quality of feedback collected. Starting with data gathered at registration, we’ve incorporated a number of ongoing, real-time validation measures that go far beyond traditional fact checking.

SurveySavvy™ Portraits are developed from hundreds of individual attributes to help target respondents, so you can find exactly who you are looking for or append information to enrich your knowledge. We can enlist and engage a wide range of audiences from businesses to consumers, as well as specialty areas such as health and technology. Consumer characteristics include attitudes, activities, interests and behaviors; on the business side, traits such as industry, title, company size, occupation, and industry specific data identify hard-to-reach professional respondents.

Luth Research's dedication to innovation and management processes, maintain SurveySavvy™ as a representative, highly responsive that continues to grow.

THE SURVEYSAVVY™ ADVANTAGE

Solid Foundation
- Thirty years of data collection experience.
- Multi-mode data collections across CATI, Focus Groups and Online.
- State-of-the-art database architecture assures highest level of security and redundancy.

Patented Recruitment
- Proprietary patented referral system.
- Dedicated offline Call Centers contact hard-to-find member registration.

Built-In Validation
- Dynamic behavioral models monitor respondent issues.
- Call Center verifications provide offline identity assurance.
- Rewards paid by check to ensure member identity.

Involved Community
- Rewards member for every qualified and completed survey.
- Rewards every time a member referral qualifies and completes a survey.
- Participation management ensures members are not over utilized.

Commitment to Service
- High quality development, programming, fielding and delivery of survey data.
- Real-time online access to results, reports and data through secure web portal.

Enriched Knowledge
- Unparalleled access to members via online, mail or phone.
- Hundreds of member attributes available.
- Append member data from proprietary or third-party data sources.