- Digital Services
- Data Collection
ZQ Digital Tribe™ - Targeted Digital Intelligence for Marketing Advantage
Track Consumers' Daily Digital Lives
Your audience is unique. The more you can sharpen your online marketing to address their distinct needs, the more effective you will be. ZQ Digital Tribe™ lets you do that by giving you an insider’s view into the digital lives of real members of your target market to help you find the best approaches to strengthen your connection.
With ZQ Digital Tribe, you define a specific group of consumers based on any combination of criteria—current customers, brands they like, product usage, demographics, or other variables. We draw from our global research panel or your own database to create a group that meet these criteria and then follow their digital activities across all their devices using Luth Research’s permission-based, online tracking technology, ZQ Intelligence. You can monitor your Tribe 24/7 for any period of time, and have the flexibility to send the same group surveys, customized questions, or even invite them to focus groups to gain added insights.
Whether you’re a marketing director, advertising executive or a researcher, the deep insights available from your Tribe gives you powerful advantages as you monitor the competition, develop compelling new offerings, enhance your strategies, and stay on top of market trends. With this unprecedented depth of insights, you have direct visibility into the daily digital lives of customers and prospects. As they live, you learn.
How ZQ Digital Tribe Works
- You customize the audience you wish to monitor
- Members are pulled from Luth Research’s global SurveySavvy® panel or by leveraging your own customer list
- Tribe members download the ZQ Intelligence tracking technology
- Tracking takes place for a designated period of time
- Members participate in a defined number of surveys
- You receive a report integrating behavior with survey data to address your unique business questions
ZQ Digital Tribe can help you
- Have a holistic understanding of path to purchase
- Provide accurate digital profiles to enhance audience insights
- Quantify the impact of advertising
- Uncover competitive intelligence
- Decipher media consumption patterns
- Monitor brand perception
- Profile your target audience
- Analyze site abandonment
Tap into Your Tribe
Discover how ZQ Digital Tribe can help you optimize your online marketing research and digital strategies. Call us at 800.465.5884 or email ZQ@luthresearch.com.