News
Consumers’ Digital Behaviors Suggest Differentiated Marketing Strategies
SAN DIEGO, October 6, 2011 As marketers address the need to optimize their marketing campaigns around purchase conversion or brand affinity, they may want to dig deeper into consumers’ digital behaviors. The digital footprints that lead to consumer sales and brand affinity are quite different, although equally important. This insight is from a recent Luth Research ZQ Digital Tribe mobile phone study intended to uncover the specific consumer online behaviors and online media properties that have the greatest impact on purchases and brand affinity.
September 7, 2011
Luth Research launches ZQ Digital Tribe
San Diego – Luth Research announced the launch of ZQ Digital Tribe. ZQ Digital Tribe provides companies with direct visibility into the daily digital lives of their customers and prospects.
Over two years ago, Luth Research conceived the idea to combine web behavior information with traditional research which led to the development of ZQ Intelligence™. ZQ Intelligence is a permission-based online tracking tool that uses proprietary technology to monitor online behavior.
Luth Research's, Candice Hinds, to speak at the Marketing to Women Conference in Chicago on April 14th
Candice Hinds, Luth Research's Vice President of Business Development, will speak at the Marketing to Women Conference in Chicago on April 14th. Read the Marketing to Women press release regarding this upcoming conference or email Candice at chinds@luthresearch.com.
Luth Research Reports 50% Revenue Growth
Luth Research reported a 50% increase in revenues in 2010 and added 47 full-time employees, despite continued tough economic conditions. Launched in 1977, Luth Research has grown from a one-woman company to being included in Inc. magazine’s top-5000 listing of the nation’s fastest-growing private companies.
It’s About Love: 91% of Men Give Valentine’s Day Flowers to Tell Their Significant Other They Love Them
ProFlowers reports that a recent survey conducted by Luth Research shows that 91% of men who give flowers to their significant other on Valentine’s Day do so to show their love to that special someone in their lives, most with no other motives or strings attached. The study also shows other flower purchasing patterns surrounding this holiday.
More than 75% of men have given flowers for Valentine’s Day in the past two years.
Brand Anywhere and Luth Research Announce That 51% Of Consumers Are More Likely To Shop At Retailers Who Have Websites Designed For Devices Like The iPhone
Brand Anywhere and Luth Research announced the preview of their November 2010 report, “Supply & Demand of the Mobile Web for Retail.” One surprising finding was that web retailers could increase consumer engagement by 85% by having a mobile-specific website.
IntelliClear Announces New Commercial and Consumer Technology Research Panels
COLORADO SPRINGS, Colorado – April 8, 2010 – IntelliClear today announced the creation of nine distinct technology research panels immediately available for market research use. Powered by San Diego-based Luth Research, the panels include carefully-selected IT decision makers across all business sizes and sectors, as well as consumers, making available hundreds of thousands of potential respondents in North America, with international expansion planned for the future.
Luth Research Ranks Among the Fastest-Growing U.S. Companies and Is Named to INC Magazine's top 5000 List
Luth Research announced it has been named to Inc. magazine’s top-5000 listing of the nation’s fastest-growing private companies.
Jacqueline Rosales Honored by the San Diego YWCA
San Diego, June 12 - Luth Research is pleased to announce Executive Vice President of Business Development and Client Services, Ms. Jacqueline Rosales, will be honored as a recipient of the YWCA’s 2009 Tribute to Women and Industry (TWIN) award.
Luth Research Partners with Mobile Marketing Association
San Diego, June 17, 2009 - Mobile Marketing Association has partnered with Luth Research to provide its members seamless access to on-going research and insights relevant to the fast emerging mobile marketing space. A leader in mobile marketing research, Luth is leveraging its SurveySavvy ™ consumer panel to uncover the industry’s budding challenges and opportunities.