IndicatorEDG™ Quarterly Trend Study

IndicatorEDG™ is a forward looking, quarterly online study aimed to identify emerging indicators that move the market and sway business strategies.

Comprehensive by design, IndicatorEDG™ includes six general indicators proven to best reflect consumer sentiment and its underlying forces. By capturing and revealing changes in the population’s mind-set and behavior on a longitudinal basis, IndicatorEDG™ gives you richer evidence and stronger validation than most consumer research indexes.

The six general indicators include:

Consumer Confidence

Are consumers optimistic about life or the economy?

Happiness & American Dream

How do consumers define their version of the American dream?

Weekly Activities, Work & Leisure

How do consumers spend their time? Is it different from last year?

General Worries & Anxieties

What are the underlying fears affecting consumer behaviors?

Purchase of Technology Products

Which tech products are in high demand by consumers?

What’s Hot, What’s Not

What are the latest market favorites that consumers are dying to have?

SCIENCE AND EXPERTISE UNITE

Engineered by consumer trend expert Dr. Paul Leinberger, IndicatorEDG™ combines the power of syndicated research and the flexibility of custom research.

Using the SurveySavvy™ community, each wave of IndicatorEDG™ surveys 5,000 targeted respondents and is properly balanced to reflect the U.S. Census statistics on gender, race, Hispanic origin, and household income. With a +/- 1.39% margin of error, each wave promises immeasurable value.

INDICATORS THAT SOLVE PROBLEMS

Use IndicatorEDG™ to answer important questions affecting your business strategy. With the majority of the study pre-defined, you can build on our knowledge base or integrate your own questions into a single or multiple wave.

Find out more about IndicatorEDG™ contact us.