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Consumers’ Digital Behaviors Suggest Differentiated Marketing Strategies
SAN DIEGO, October 6, 2011 As marketers address the need to optimize their marketing campaigns around purchase conversion or brand affinity, they may want to dig deeper into consumers’ digital behaviors. The digital footprints that lead to consumer sales and brand affinity are quite different, although equally important. This insight is from a recent Luth Research ZQ Digital Tribe mobile phone study intended to uncover the specific consumer online behaviors and online media properties that have the greatest impact on purchases and brand affinity.
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