Ethnography
Our integrated suite of ethnographic support services utilize our in-house Call Center, the SurveySavvy™ Community and years of online expertise.
Advantages of these services include:
- Outsourcing of the most time consuming parts of ethnographic research.
- Vastly increased reach for recruiting.
- Reliable, single source re-screening and scheduling.
- Lower cost per recruit.
- Data integration that allows projection and matching to client segments.
- Fast, large-scale data gathering and management of participant self-documentation.
Participant Management Services:
Recruiting, Scheduling, and Incentive Management
A large percentage of the over 3.5 million members of our online SurveySavvy Community have indicated interest in being participants for in-home/in-context ethnographic research. The Community’s depth and size enables accurate matching to client targets, market dimensions, or segmentation models. The background data on each participant comprises more than 250 additional descriptive variables, as well as sample images and detailed contact information.
Our recruitment includes a fast and customizable pre- and re-screening process, which is supported by our staff of professional and experienced phone interviewers. Re-screening verifies important participant criteria, screens for interest, appropriateness, and establishes contact between participants and field researchers.
We can provide nationwide scheduling and coordination; creating a single source for participants across North America. We also provide efficient, direct payment of cash incentives, entirely managed by Luth.
For more information contact us.