Company History

Founded in 1977, the company initially established focus group facilities and a call center operation as its core services. Today, both are state-of-the-art, and still an integral part of our business.

In 1999, we launched SurveySavvy™—our online community—based on a patented referral system to recruit and compensate members. This unique system has fostered a highly involved and responsive online community exclusively for the purpose of market research.

Dedicated to excellence and innovation, Luth Research is constantly inventing new ideas and adopting new technologies to meet the needs of today’s market research industry. We invest time to understand our client’s challenges and strive to provide quality solutions that are scalable, secure and flexible.


Mission Statement

At Luth Research, we believe bringing together research companies and communities creates an ongoing, insightful dialogue that leads to a deeper understanding about how people think, how they’re changing—and why.

By using state-of-the-art technologies designed to enhance and support the very best in market research, we can develop and nurture a true connection between research and people. Our collaborative approach results in knowledge that drives insights to market-led products and services for companies—and the communities we serve.

Therefore, with integrity and trust at the heart of everything we do—our goal is clear—to be known as the trusted connection between people and research.

White Papers

Please visit the Whitepapers area.