ZQ Intelligence™

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More than just opinions, you want to know how those ideas shape your audience’s actions. That’s the ZQ Intelligence advantage. This patent pending, permission-based suite of services lets you track behaviors and activities across PCs, smartphones, laptops and tablets. By combining this information with qualitative and quantitative research among the same individuals, you have uniquely layered insights about your audience that you can use in a variety of ways:

  • Uncover preferences
  • Find brand affinities
  • Evaluate ad effectiveness
  • Explore relationships with competitors
  • Assess impact of marketing spend

ZQ Intelligence gives deeper insights and more well-rounded perspective that can help you shape greater marketing success.

Learn more about the full range of ZQ Intelligence Services:


To learn more about Luth Research solutions and how we can help you, contact us.