- Digital Services
- Data Collection
ZQ Digital Tribe™
GAIN POWERFUL INSIGHTS FROM YOUR CUSTOM DIGITAL TRIBE.
One of the best ways to deepen your audience connection is to understand exactly what they want.
ZQ Digital Tribe™ lets you learn more about your specific audience by tracking the online actions of an actual group of them. You customize the criteria for your Tribe, and we use Luth Research’s proprietary, permission-based, online tracking technology, ZQ Intelligence, to track their online activities across PCs, smartphones, laptops and tablets for a set period of time. You can also expand on this insight by sending the same group surveys, customized questions, or even invitations for more in-depth research like interviews and focus groups. The result is knowledge that can help you hone your marketing for specific segments:
- Find the most powerful connection points along the path to purchase
- Assess the influence of social media
- Quantify the impact of advertising and measure ROI
- Look at where and how your targets spend their digital time
ZQ Digital Tribe makes it easy to move from general market research findings to specific, actionable insights that get you closer to your target.