SavvyConnect™ - Next Generation Consumer Engagement and Market Research

Luth’s SavvyConnect delivers direct-to-consumer 2-way communication capturing online navigation in the real-time environment. The downloadable desktop application provides customizable user benefits to enhance user experience.

SavvyConnect desktop continuously provides ZQ Intelligence, an unprecedented picture of the state of the market as people live their lives. Thus, combining Luth Research’s 32+ years experience of data collection with B.E.S.T., a new dimension of next generation data.

B.E.S.T. data integration offers a unique, holistic view of the consumer by combining:

  • Behavioral Data
  • Emotional Data
  • Survey Data
  • Transactional Data

Furthermore, SavvyConnect, coupled with ZQ Intelligence technology gives clients a holistic view of the consumer via integration of cross-platform data. The result is a new set of metrics aiding clients in understanding the critical drivers needed to make informed decisions.

  • Propensity & Impact – Measures the likelihood of an individual to engage in a specific action associated with a specific product or brand, transactional or otherwise, within a designated time period. Reaching far beyond standard demographics this metric pinpoints specific consumer audiences and their behaviors.
  • Site Equity – Evaluates the total value a specific website has in relation to marketing a specific product category or brand beyond standard clicks and impressions. This metric builds upon the foundation of propensity and impact metrics, delivering a single most significant leading indicator of publisher effectiveness.
  • Latency – Predicts, monitors and tracks behavior over a period of time, providing publishers and advertisers measurements of marketing accountability 3 months, 6 months or even a year out.

    • Find out more about SavvyConnect™ contact us.