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Luth Research Partners with Mobile Marketing Association
San Diego, June 17, 2009 - Mobile Marketing Association has partnered with Luth Research to provide its members seamless access to on-going research and insights relevant to the fast emerging mobile marketing space. A leader in mobile marketing research, Luth is leveraging its SurveySavvy ™ consumer panel to uncover the industry’s budding challenges and opportunities.
The practice of mobile marketing is here, and it’s quickly becoming a staple of marketing strategies for brands and companies across numerous vertical sectors.
Peter Johnson, VP of Market Intelligence for MMA comments, “MMA is very fortunate to have the support of Luth Research as a Research Partner. Luth’s combination of robust survey capabilities, thought-leadership into mobile research, and exceptional customer service make Luth a tremendously important ally for the MMA in our efforts to map and measure the mobile marketing industry on behalf of our Members.”
Leveraging Luth’s Omnibus product, SavvyQuest ™, Luth will continue to provide MMA with up-to-date research relating to the mobile marketing industry in order to enable marketers to develop working knowledge about how mobile marketing can be best leveraged, and apply those insights effectively.
For more information about SavvyQuest™ or research services contact Jacqueline Rosales at 619-234-5884.
Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. It has more than 700 member companies, representing over forty countries around the globe, including all members of the mobile media ecosystem.