Consumer Trends Breakfast Timely for Local Businesses

Identifying Growth Opportunities in Turbulent Times

On March 4th 2009 Luth Research hosted its second annual Consumer Trends breakfast. The event was attended by local marketing and research professionals from such companies as Bank of America, Sharp Healthcare, ProFlowers, and NuVasive.

The group gathered for breakfast and discussions about how companies can monetize emerging trends to not only identify growth areas in 2009, but better position organizations for success as the economy recovers.

“Our goal is to give companies ammunition so they are better informed about how segments of the population are changing and how businesses can turn the recession into a growth opportunity”, says Dr. Becky Wu, Luth’s Vice President of Research and event speaker.

For decades organizations have been leveraging market research to drive business decisions. Today, having a clear understanding of your target customer and how their lifestyles and behaviors are changing is down right instrumental to a company’s staying power.

Guests left the event with recommendations on how to bridge the gap between their corporate offerings and consumer needs and priorities. The information was relevant to the group with immediate practical application following the event. Maureen Pflum, Ph.D., Senior Manager of Online Marketing at ESET shared that the information presented was both timely and actionable, “I actually used [a trend] I learned from the presentation in making a decision about advertising creative yesterday!”

For more information about IndicatorEDG™ or other enriched data research services contact Candice Hinds at 619.871.3868 or email chinds@luthresearch.com.

About IndicatorEDG™
Indicators and emerging trends are derived from Luth’s quarterly trend study called IndicatorEDG™. Tracking data on consumer confidence, changes in consumer spending, weekly activities and others allows Luth to discover untapped consumer segments and new ways to learn what’s important to consumers- and why.