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Variety Magazine talks about Luth Research's ability to capture Netflix data

Variety Magazine talks about Luth Research's ability to capture Netflix data

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Online ad measurement research has gone through a number of evolution milestones. We have advanced far from the early stage of focusing on just click-throughs, and yet still have many current barriers to overcome in order to achieve an accurate, holistic view of the true ad impact.

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A market research industry leader since 1977, Luth Research delivers actionable insights to our customers by getting closer to the consumer with innovative market research technology. With a full array of quantitative, qualitative and online research possibilities and our innovative technology, Luth is the company for tailored research methods and personalized service.