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Powered by Luth Research - ExactTarget 2014 Mobile Behavior Report

Luth Research was the power behind the findings for ExactTarget's 2014 Mobile Behavior Report. Luth's ZQ Intelligence digital tracking capability was used to passively capture the digital behavior of a target audience across PC, Mobile and...


Online ad measurement research has gone through a number of evolution milestones. We have advanced far from the early stage of focusing on just click-throughs, and yet still have many current barriers to overcome in order to achieve an accurate, holistic view of the true ad impact.


Cross-Platform Measurement Insights

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