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Variety Magazine talks about Luth Research's ability to capture Netflix data

Select content companies have been turning to San Diego-based Luth Research, which has assembled a sizable panel of Netflix subscribers in the U.S. as a means of determining the most popular programs on the streaming service.


The ad spending figures continue to climb for total ad spending and digital ad spending. According to eMarketer, ad investments the U.S. alone will see an average annual growth rate of over 5%, reaching $180 billion in 2018. These numbers tell the significance of getting it right in advertising....


Luth Research Captures SVOD Data

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A market research industry leader since 1977, Luth Research delivers actionable insights to our customers by getting closer to the consumer with innovative market research technology. With a full array of quantitative, qualitative and online research possibilities and our innovative technology, Luth is the company for tailored research methods and personalized service.